Entrepreneur You

1) Does the business idea have a USP (unique selling proposition)? Essentially, why will this business'products/services be better than any of the other competitors out there? If you're evaluating an affiliate program or MLM, be sure that the product / service you'll be reselling has a USP.  You also need to make sure as the reseller, that you can position yourself with your own unique selling proposition as to why the buyer should buy from you rather than another affiliate or distributor. 2) Is there a market for the business idea? Can you identify the people to whom you will be selling the products/services of your business? Is it a sizable marketplace?  Make sure that the business has a large target audience base. 3) Is there a demand for the business idea? Do people want the product/service you will be selling? Keep in mind, want and need are different.  While you might think people need your product, e.g. it saves time sorting sp...